Corporate Identity
Life Value CreatorThe LOTTE CHEMICAL TITAN CI values our environment and is committed to creating a healthy,
happy society.
Lotte Group CI
The LOTTE GROUP CI symbolically integrates the group's brand image and is the representative sign in all internal and external visual communication
Lotte Group CI Download
LOTTE CHEMICAL CI
The LOTTE CHEMICAL CI embodies values for men and environment.
LOTTE CHEMICAL CI Download
LOTTE CHEMICAL TITAN CI
LOTTE CHEMICAL TITAN CI Download
- LOTTE
- It shows the consistency of group identity by using Lotte’s own exclusive fonts and colors.
- CHEMICAL
- Lotte Chemical Blue represents trust and transparency as the leading company in the domestic and foreign petrochemical fields, expressing our commitment to growth with greater vision.
- LINE
- The line motif in green color expresses Lotte Chemical’s commitment to environmental stewardship. It contains our passion to strive to protect men and environment and reconcile a variety of values based on our leading petrochemical technologies.